How Moz optimized large-scale keyword analysis with MUI X

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Overview

Moz, a leader in SEO software and analytics, provides powerful tools for keyword research, site audits, and rank tracking. To handle large-scale keyword analysis, Moz required a robust UI solution capable of managing massive datasets efficiently.

MUI X provides access to a very optimized and consistent DX and UX for a key portion of our app.
– Darko Cejkov, Front-end Developer

Challenge

Moz needed a UI library that could:

Efficiently cater to customer requests and offer a robust handling of large keyword datasets.
Support customization for filtering, sorting, grouping and showing data in complex data grids in a readable way.
Give a consistent and standard experience to the UI across all user facing applications.

Solution

To meet these challenges, Moz integrated Data Grid and Date Picker components to create an optimized, interactive, and performant UI. Key benefits of using MUI X included:

Great DX and UX – a developer-friendly and intuitive user experience.
Advanced customization capabilities – Data Grid API refs allowed them to build a UI for filtering and column management, a game-changer for their keyword analysis platform.
Faster feature development – accelerating product delivery across the platform.

Results

By adopting MUI X, Moz could handle large keyword datasets efficiently with MUI X's performance optimizations, which helped them scale their platform. They could neatly display vast amounts of keyword data that the end users find easy to navigate. The highly customizable Data Grid enables them to offer advanced filtering and column management features to their end users.

Developer experience

Moz developers found MUI documentation intuitive and in-depth, making customizations straightforward.

MUI X is recommended for developers working with large-scale, data-intensive applications. Its performance, flexibility, and ease of use makes it a top choice for scalable UI development. - Darko